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IAN SMITH
Known by the "cute" nickname Sugar, Ian started Society Barbers in 2017 in Duncan BC, which was quickly followed by a cafe named "NOTACAFE". In 2022 Ian partnered with his soulmate and former apprentice, Rhiannon and the second Society Barbers was opened in Maple Bay along with moving "NOTACAFE" to that location and to add a Tequila Bar which was of course named "NOTABAR". Ian has travelled throughout North America and Europe working on his trade since the days of his life changing, amazing, 2 year apprenticeship under Matty Conrad almost 15 years ago. Even being lucky enough to attend the Schorem Barbers advanced cutting course in Rotterdam, but all the travels always lead him back home to work in the small town, local barbershop that he loves. Ian, Rhiannon and their boss (Their amazing Daughter Stevie) all live in the beautiful Cowichan Valley in British Columbia, Canada.

Rhiannon Wood-Smith
Originally a horse breeder and rancher from Dubai, UAE, Rhiannon moved to the Cowichan Valley to start a new Ranch, raise horses and follow her passion for fashion design. After finishing fashion school in Vancouver, Rhiannon stepped into the world of tattooing and ended up moving back to the Cowichan Valley to open her own shop. However, after having her daughter Stevie, Rhi Phi realized that tattooing was the wrong industry for her and decided she wanted to give barbering a shot. So she started to apprentice with her soulmate Ian Smith at Society Barbers in 2019. Rhiannon's attention to detail and customer service are second to none, and it truly comes from a place of loving what she does. Her customers end up becoming friends more often than not. 

While the parent company all of this was umbrellad under was always called "NOTACULT LLC" Ian and Rhiannon were ready to capitalize on that name a little bit more PLUS, it was also time for a product line, and "NOTACULT" Grooming Goods was born. Ian and Rhiannon spend a LOT of time, designing, testing, redesigning, and retesting all of the products along with help from all of the Amazing team from Society Barbers. Clays, Pastes, Pomades, Powders, Oils... we've designed it all, and it's making its way into our shop slowly thanks to our amazing Rep. Richard. Not only will our product be available in all of the Society Shops, but it will also be available at wholesale prices to barbers who would like to sell it in their shops all over North America
                                                                    WE CANT WAIT TO WORK WITH YOU...
                                                                            WE LOVE YOU...
                                                                                         WE ARE...

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